The development of a creative marketing campaign for Corona beer after the COVID-19 pandemic.
CLIENT OBJECTIVES:
To increase sales of Corona beer by 10% across two months,
To strengthen brand reputation across three months, analysed through electronic word-of-mouth via social media,
To raise the awareness that Corona beer does not have an association with Coronavirus.
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MANDATORIES:
Brand wants to return with a positive and caring outlook after previous backlash from tagline of "Coming Ashore Soon" campaign.
Be the 'light' to a gloomy time.
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CORE SKILLS EXECUTED:
Creative,
Visual communications and design (Adobe Photoshop),
Strategic-thinking,
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Amy Lewin, Head of Marketing
Girls in Marketing
"A serious show-stopper! The creativity behind this campaign works so well at supporting and embracing the strategy. "
Rather than Corona having to keep
explaining themselves...
They've decided it's time to defend
those also suffering in the hall of lame (or legends!).
"One of these, you get from the bar. The other, gets you kicked out of the bar."
A (very)
important message
from our CEO.
CHIN-CHIN! FROM CORONA
(NOT THE DEADLY VIRUS)
- A TOAST TO YOU -
KARENS, STEVES, BOBS, SUSANS, BORIS', EDS, HERMIONES, KANYES, ELSAS,
ADAMS AND EVES AND ANYONE ELSE
WHO HAS EVER FELT PERSONALLY VICTIMISED.
A CRISP AND REFRESHING BEER
THIS TIME,
WITH YOUR
NAME ON IT
EXCLUSIVELY
YOU... FOR REAL!
#Cheers To A Legend
(See).
SOCIAL MEDIA
CORONA ISLAND
COMPETITION
What better retreat to 'find your truth'
and embrace your name?
