top of page
BAFTA: Special press screenings for
'No Time To Die,' 'Dune' and 'Last Night in Soho'
in Dolby Vision and Dolby Atmos.
To elicit press coverage of Dolby, Dolby Vision and Dolby Atmos in light of the upcoming BAFTA weekend.
OBJECTIVES:
.
.
To independently propose a creative and strategic idea to encourage press coverage.
.
To independently manage the creative proposal.
CORE SKILLS EXECUTED:
.
Communication skills - written and verbal; interpersonal, - liaising with press and partners.
Event management; individually organising 3 press screening events in the time-frame of two weeks.
Strategic prioritisation and problem-solving.
Creative; proposal, invitations, decor.
.
.
.
PROPOSAL:
To execute three press screening events based on three different BAFTA-nominated films. The chosen films will be nominated in one, or multiple, Dolby relevant categories, for example, sound or cinematography. Additionally, they will be strategically considered in light of ratings, press coverage reviews and clippings across films or actors/actresses. Special guests present pre-film with an aim to educate press on the technologies, including audio mixers, colour graders and directors. The event will be held 'BAFTA-style,' and will include refreshments and networking opportunities. By educating press on Dolby technologies, aims to encourage Dolby mentions in articles relevant to the award ceremony throughout the BAFTA weekend.
.
NOMINATIONS: 5
OUTSTANDING BRITISH FILM, CINEMATOGRAPHY, EDITING, SOUND AND SPECIAL VISUAL EFFECTS.
COVERAGE
38%+ DOLBY MENTION INCREASE
NOMINATIONS: 11
!
ZENDAYA:
141.1M MENTIONS
BEST ORIGINAL SCORE, BEST PRODUCTION DESIGN, BEST COSTUME DESIGN, SPECIAL VISUAL EFFECTS, BEST FILM, BEST MAKEUP AND HAIR, BEST CINEMATOGRAPHY, BEST EDITING, BEST CASTING, BEST SOUND,
BEST ADAPTED SCREENPLAY.
COVERAGE
42%+ DOLBY MENTION INCREASE
NOMINATIONS: 2
BEST BRITISH FILM, BEST SOUND.
LIAISON WITH DIRECTOR
SPECIAL GUEST PRE-SCREENING
=
PICTURED: EDGAR WRIGHT, DIRECTOR
COVERAGE
61%+ DOLBY MENTION INCREASE
FURTHER IDEAS
Due to my love of the film, I took myself on a walking tour around the filming locations.
It then inspired me.... - why not conduct our own walking tour for the iconic 'Last Night in Soho' locations?
(A 20-second walk from Dolby's screening room!).
PROPOSAL:
Instagram competition for free tickets for an exclusive screening of 'Last Night in Soho' (in Dolby Vision and Dolby Atmos) at Dolby Soho in London (18+).
Every day consumers will have the opportunity to watch, combined with film influencers/reviewers who will be invited.
The screening will follow with a walking tour, ending in a visit to the iconic set pub 'The Toucan'
(See Image 4 - where the movie ends too!). The movie tour-guide and Dolby technology professional will remind the participants of the locations. Specifically, where glitz and glam collided with grime; sparking the brighter brights of Dolby Vision and the expansive sounds that awaken Ellie's sense when she is engulfed by 60s Soho. Through social media, alongside word-of-mouth, it is hoped that Dolby technologies is shared further. Additionally, encouraging further sales of the film at Dolby's Odeon Cinemas around London (an on-going objective).
.
.
.
WALKING TOUR MAP
bottom of page