"storytelling" to "storyliving"

The Evolution of Storytelling: "Storytelling" to "Storyliving."
Additionally, with a focus on the emerging technologies
of the 'Metaverse' in advertising.

FIRST CLASS

72%

To create a video essay of a duration of six minutes and forty seconds in ‘petua-kuchua’ format.
To analyse or critique recent trends or innovations impacting advertising practice.

OBJECTIVES:

.

CORE SKILLS EXECUTED:

.

Presentation and storytelling; constructing and developing a persuasive argument.
Video and sound editing and production; Adobe Premiere Pro and Adobe Audition.
Independent research.
Creative; stylistic techniques, i.e metaphors and anaphora, visual creatives.

.

FURTHER COMMENTS:

.

Focus of topic illustrates a passion and curiosity for technology and innovation.

.

Cliff Van Wyk, Senior Lecturer in Advertising

Bournemouth University

"Eve developed a great explanation in very vivid terms of exactly what technology is regarding storytelling. I am impressed.

It was a very polished presentation with

an interesting chosen subject matter."

TO "STORYLIVING"

HUMANS DESIRE STORIES

AND SO,

"TECHNOLOGY IS SIMPLY THE CAMPFIRE IN WHICH WE SIT
AND TELL OUR STORIES."

(TRADITIONAL STORYTELLING IS OF HIGH IMPORTANCE!!!)

TRADITIONAL STORYTELLING

IS A MUST FOR

EFFECTIVE ADVERTISING IN THE METAVERSE

RECOMMENDATION ONE:

TRANSPORTATION

If a consumer is lost in the story, it can encourage recall and positive associations.

Advertisers must ensure the story is relevant to the individual combined with vivid imagery. Therefore, creating perceived creativity, personalisation and meaningfulness.

The Evolution of Storytelling: "Storytelling" to "Storyliving." Additionally, with a focus on the emerging technologies of the 'Metaverse' in advertising.